The Great Depression Was An Awful Time Essay - 1722 Words

Franklin Roosevelt once said, â€Å"True individual freedom cannot exist without economic security and independence. People who are hungry and out of a job are the stuff of which dictatorships are made.† There was a lot of ideals that went into making the New Deal how it was. One ideal that played a factor was that fact that people that were affected by the Great Depression feared they were honestly going to starve to death due to different factors that contributed to The Great Depression. Another ideal was the fact that there was inequality in the 1920s and most people could not participate in the economic boom. Workers wages were way too low. The last main ideal that went into the The Deal was the fact that there was a lack of purchasing power. The Great Depression was an awful time and it was hard for the President to try and meet everyone’s needs. The Great Depression was started because inequality was prevalent in the 1920’s. Most people did not participate in the economic 1920’s boom, because a lot of worker’s wages were too low for them to afford it. Immigrants, outsiders, wealthy/greedy people all contributed to The Great Depression. The first major ideal that went into making the New Deal was how scared people were during this time. Everyone was on their own and trying to fight for their lives and their families lives. â€Å"The first thing that should be done is stop immigration. Let the other countries take care of their own un-employed† (McElvaine 44). This working manShow MoreRelatedWriting Styles of Sylvia Plath Essay1277 Words   |  6 Pagesof the twentieth century, Sylvia Plath’s writing was influenced largely by her depression and mental illness. I found it rather interesting that her life began during The Great Depression and that from a young girl at the age of eight she was suffering and battling her own personal depression. It’s almost as though when she was born, the time period k ind of foreshadowed the rest of her life for her. One of the main reasons of her depression was due to the death of her father; Plath never fullyRead MoreSocial Welfare : The United States978 Words   |  4 Pagessociety organizes efforts to meet some human needs. In the United States social welfare philosophies have changed throughout the years, and support for social welfare has gone both ways. English Poor Laws During 1601, England was experiencing a severe economic depression, with large scale unemployment and widespread famine. Queen Elizabeth created a set of laws designed to maintain order of the kingdom: the English Poor Laws. †¯These laws remained in force for more than 250 years (Social WelfareRead MoreEffects Of Segregation In The 1930s737 Words   |  3 Pagesmeant that blacks had their own churches, schools, football teams, and even their own cemeteries. The Great Depression also took place in the 1930s. The economic crisis of the 1930s, the Great Depression, is one of the most studied periods in American history. Racism was at a high point in the 1930s. The 1930s were a turbulent time for race relations in America. (xroads.virgina.edu) Racism was as strong as ever in the Southern States. Racism is the belief of all members of each race possess characteristicsRead MoreEffects Of Segregation In The 1930s728 Words   |  3 Pagesmeant that blacks had their own churches, schools, football teams, and even their own cemeteries. The Great Depression also took place in the 1930s. The economic crisis of the 1930s, the Great Depression, is one of the most studied periods in American history. Racism was at a high point in the 1930s. The 1930s were a turbulent time for race relations in America. (xroads.virgina.edu) Racism was as strong as ever in the Southern States. Racism is the belief of all members of each race possess characteristicsRead MoreAnalysis Of The Film White Zombie885 Words   |  4 PagesIn 1929, the American stock market crashed. The economy was crushed, leaving millions of Americans hopeless, scared, and vulnerable. The Great Depression had a huge impact on the culture at the time. The fears they faced were usually portrayed through literature, art and movies during that time period. In the 1932 film White Zombie, Halperin uses the metaphor of a monster to show how our biggest fears come from the actions others are capable of. The monster in the film White Zombie is typicallyRead MoreEssay about Willie Nelsons Music Makes Me Happy677 Words   |  3 Pagesfriends; our number one song was On the Road Again by Willie Nelson. Willie Nelson changed music for some people and I will be talking about music changing people’s lives. Willie Hugh Nelson is a country music singer, song writer, and guitar player, he was an author, poet, and activist. The album â€Å"Shotgun Willie† Made him a very famous country artist. Willie was born in the great depression and he wrote his first song when he was seven and joined a band when he was ten. He impacted people’s livesRead MoreThe Great Depression Of The 1930s999 Words   |  4 PagesThe Great Depression of the 1930s is notably one of the greatest crises of American history. During this time frame the American economy collapsed in great part because of factors such as the existence of massive wealth inequality, the dust bowl that started in the Great Plains, and the rampant business speculation of the 1920’s. These factors helped turn an awful economic depression into what would be called an all-out social crisis. Bread lines and soup kitchens became a common occurrence in AmericanRead MoreTeenage Depression : How My Story Can Help Others1698 Word s   |  7 PagesBlake Jerue 12/13/16 English 1110 Teenage Depression: How My Story Can Help Others Most families think that their moody teen is just in a phase that all adolescents go through. Puberty, that time when an individual goes from a child to a teen. It marks a time of physical changes, but for many teens may also mark the start of something that will stay with them for many years; depression. Depression effects an estimated 19 million Americans, making it one of the most prevalent mental illnessesRead MoreReasons Why The Crash Of Wall Street Happened1066 Words   |  5 Pagesmany reasons why the Great Depression occurred but the main ones are from the uneven distribution of income, loss of export sales, and mistakes by the Federal Reserve. This paper will also give examples on how the economic problems in 1929 were similar to the economic problems in 2008 in America. Lastly, this paper will talk about the different lessons learned from the very hard struggle of going through the Great Depression. One of the reasons the crash of Wall street occurred was because of creditRead MoreThe Bell Jar By Sylvia Plath942 Words   |  4 PagesEsther’s depression is a key factor in the development of her relationship with many characters in the novel, The Bell Jar. Esther is mentally and emotionally different than a majority of the people in her community. As a result of this state, she often has difficulty taking criticism to heart. Her depression continues to build throughout the novel as she remains in the asylum. It does not help that she has no aid from her loved ones. In the novel, The Bell Jar, Sylvia Plath utilizes the relationships

The Cicc and Giwg Brief - 883 Words

The CICC and GIWG Brief Advising and providing recommendations to the U.S. Attorney General on issues like advanced usage of technology, requirements, and cooperation between intelligence agencies is charged to the Criminal Intelligence Coordinating Council (CICC) and the Global Intelligence Working Group (GIWG). Working in concert, the CICC and the GIWG advocates for local police force agencies in the development and communicating of criminal intelligence to promote public safety and our Nation’s security. The recognition by the National Criminal Intelligence Sharing Plan (NCISP) of the prominence of the state, local, and tribal law enforcement (SLTLE) are vital ingredients concerning our country’s intelligence process. In order to†¦show more content†¦(Carter, 2009) The regulatory principles the NCISP contained is an essential requirement and goal identified by the GIWG and assured it is institutionalized all over the law enforcement community nationwide. Inf ormation sharing supported by joint communications networks and systems work will function as a virtual only communications capability. Recognized and recommended by the GIWG as it is a means of overcoming geographical distances, better operations security for communications and investigations support, and the transfer and access of information are assured. (â€Å"The National Criminal Intelligence Plan,† 2003). The most efficient and effective tool used to develop intelligence products is the intelligence fusion concept. This idea caught on rapidly. The Department of Homeland Security (DHS) has a far-reaching mission and a substantial funding budget, the GIWG recognized the benefits of standardization. This effort would produce better work quality by the fusion centers and is ensured by the creation of the Fusion Center Guidelines by the GIWG. The Guidelines primarily focused on criminal information, additionally law enforcement and the private sector attention to the information-sharing relationship is given. The focus included how public safety relates to homeland security intelligence. The goal of the fusion process is to involve as many law enforcement agencies in the information-sharing process as possible. The most competent means in

War Poetry Free Essays

Modern History Sourcebook: World War I Poetry: Siegfried Sassoon (1886-1967):†How to Die† Link to Collected Poems [At Columbia] Wilfred Owen (1893-1918):†Anthem for a Doomed Youth† Link to Collected Poems [At Toronto] Wilfred Owen: â€Å"Dulce et Decorum Est† Herbert Read (1893-1968): â€Å"The Happy Warrior† W. N. Hodgson (1893-1916): â€Å"Before Action† Wilfred Gibson (1878-1962) â€Å"Back† Link to Collected Poems [At Columbia] Philip Larkin (1922-1985): â€Å"MCMXIV† Link to Poems [At Hooked. We will write a custom essay sample on War Poetry or any similar topic only for you Order Now net] Siegfried Sassoon (1886-1967) â€Å"How to Die† Dark clouds are smouldering into red While down the craters morning burns. The dying soldier shifts his head To watch the glory that returns; He lifts his fingers toward the skies Where holy brightness breaks in flame; Radiance reflected in his eyes, And on his lips a whispered name. You’d think, to hear some people talk, That lads go West with sobs and curses, And sullen faces white as chalk, Hankering for wreaths and tombs and hearses. But they’ve been taught the way to do it Like Christian soldiers; not with haste And shuddering groans; but passing through it With due regard for decent taste. Wilfred Owen (1893-1918) â€Å"Anthem for a Doomed Youth† What passing-bells for these who die as cattle? -Only the monstrous anger of the guns. Only the stuttering rifles’ rapid rattle Can patter out their hasty orisons. No mockeries for them from prayers or bells, Nor any voice of mourning save the choirs,- The shrill, demented choirs of wailing shells; And bugles calling for them from sad shires. What candles may be held to speed them all? Not in the hands of boys, but in their eyes Shall shine the holy glimmers of goodbyes. The pallor of girls’ brows shall be their pall; Their flowers the tenderness of silent minds, And each slow dusk a drawing-down of blinds. Wilfred Owen (1893-1918) â€Å"Dulce et Decorum Est â€Å" Bent double, like old beggars under sacks, Knock-kneed, coughing like hags, we cursed through sludge, Till on the haunting flares we turned our backs And towards our distant rest began to trudge. Men marched asleep. Many had lost their boots But limped on, blood-shod. All went lame; all blind; Drunk with fatigue; deaf even to the hoots Of tired, outstripped Five-Nines that dropped behind. Gas! GAS! Quick, boys! — An ecstasy of fumbling, Fitting the clumsy helmets just in time; But someone still was yelling out and stumbling And flound’ring like a man in fire or lime . . . Dim, through the misty panes and thick green light, As under I green sea, I saw him drowning. In all my dreams, before my helpless sight, He plunges at me, guttering, choking, drowning. If in some smothering dreams you too could pace Behind the wagon that we flung him in, And watch the white eyes writhing in his face, His hanging face, like a devil’s sick of sin; If you could hear, at every jolt, the blood Come gargling from the froth-corrupted lungs, Obscene as cancer, bitter as the cud Of vile, incurable sores on innocent tongues, — My friend, you would not tell with such high zest To children ardent for some desperate glory, The old lie: Dulce et decorum est Pro patria mori. Herbert Read (1893-1968) â€Å"The Happy Warrior† His wild heart beats with painful sobs, His strin’d hands clench an ice-cold rifle, His aching jaws grip a hot parch’d tongue, His wide eyes search unconsciously. He cannot shriek. Bloody saliva Dribbles down his shapeless jacket. I saw him stab And stab again A well-killed Boche. This is the happy warrior, This is he†¦ W. N. Hodgson (1893-1916) â€Å"Before Action† By all the glories of the day And the cool evening’s benison, By that last sunset touch that lay Upon the hills where day was done, By beauty lavisghly outpoured And blessings carelessly received, By all the days that I have lived Make me a solider, Lord. By all of man’s hopes and fears, And all the wonders poets sing, The laughter of unclouded years, And every sad and lovely thing; By the romantic ages stored With high endeavor that was his, By all his mad catastrophes Make me a man, O Lord. I, that on my familiar hill Saw with uncomprehending eyes A hundred of Thy sunsets spill Their fresh and sanguine sacrifice, Ere the sun swings his noonday sword Must say goodbye to all of this;– By all delights that I shall miss, Help me to die, O Lord. Wilfred Gibson (1878-1962) â€Å"Back† They ask me where I’ve been, And what I’ve done and seen. But what can I reply Who know it wasn’t I, But someone just like me, Who went across the sea And with my head and hands Killed men in foreign lands†¦ Though I must bear the blame, Because he bore my name. Philip Larkin (1922-1985) â€Å"MCMXIV† Those long uneven lines Standing as patiently As if they were stretched outside The Oval or Villa Park, The crowns of hats, the sun On moustached archaic faces Grinning as if it were all An August Bank Holiday lark; And the shut shops, the bleached Established names on the sunblinds, The farthings and sovereigns, And dark-clothed children at play Called after kings and queens, The tin advertisements For cocoa and twist, and the pubs Wide open all day; And the countryside not caring The place-names all hazed over With flowering grasses, and fields Shadowing Domesday lines Under wheats’ restless silence; The differently-dressed servants With tiny rooms in huge houses, The dust behind limousines; Never such innocence, Never before or since, As changed itself to past Without a word–the men Leaving the gardens tidy, The thousands of marriages Lasting a little while longer: Never such innocence again. How to cite War Poetry, Essay examples

Value of a SWOT Analysis for Amazon.com †MyAssignmenthelp.com

Question: Discuss about the Value of a SWOT Analysis for Amazon. Answer: Introduction and Background to the company Amazon.com,Inc, headquartered in Seattle, Washington, is essentially an American electronic commerce as well as a cloud computing corporation operating in the online shopping industry. Amazon, the tech giant is essentially the largest internet based retailer in the entire in terms of the total sales as well as market capitalization (Amazon.com 2017). Current Market: According to current industry reports, Amazon is a leading e-retailer in the United States that is close to US$ 136 billion during 2016 in terms of net sales. During the first quarter of the year 2016, the e-retailer essentially declared over and above 310 million dynamic customer accounts worldwide (Amazon.com 2017). Owing to the global scope of the company Amazon, it can be said that this company is one of the most valuable brands of the world. Product Lines: The products and services provided by the American organisation Amazon are as follows: -Retail Goods (customer electronics, DVDs, CDs, food products, baby products, heath as well as personal care items, industrial as well as scientific supplies, jewellery, musical instruments, automotive goods and many others. In addition to this, Amazon also has amazon.com Auctions that is essentially a web auction service. Furthermore, the company also launched AmazonFresh that is necessarily a grocery service offering perishable as well as non-perishable foods (Amazon.com 2017). In addition to this, Amazon also declared the launch of Vine.com for purchasing green products, counting groceries, household items as well as apparel. Amazon also offers certain exclusive services such as Amazon Prime that is a membership offering free two day shopping within the contiguous United States on all eligible procurements. Amazon also launched Kindle in the year 2007, an e reader under the product section customer electronics (Amazon.com 2017). Apart from this, Amazon introduced the digital conte nt (Amazon app system, Amazon Payments, e-books and many others), Amazon Games, Amazon Art, Amazon Video, Amazon Drive, Private Labels as well asexclusive marketing arrangements, Amazon Studios, Amazon Web Services, Amazon Local and Amazon Wireless among many others. SWOT Table Strength - Presence of strong background and availability of deep pockets- based on the early successes with books, Amazon now has different product categories that take into account electronics, toys, games, home, brown goods as well as white goods among many others. - Customer orientation- The robust customer relationship management system of the company Amazon has developed customer oriented processes in a bid to record specific data on buying behaviour of customers (Kotler et al. 2016). This helps in offering individual items, associated items, bundles based on preferences studies through previous purchases or else items visited (Amazon.com 2017). - -Cost Leadership: In a bid to differentiate, the management of the corporation has effectively developed different strategic alliances with other corporations to offer superior customer service (Goworek and McGoldrick 2015). - Efficient Delivery Network: With different strategic partners and owing to its Amazon fulfilment centres, Amazon has generated a deep as well as structured network of distribution in a bid to make the product available at remote locations. - GLOCAL Strategy: By way of utilization of the Go global and act local strategy, Amazon has effectively fought with the domestic e-commerce corporations by means of absorbing and by forming with supply chain corporations (Armstrong et al. 2015). - Acquisitions: Acquisition of corporations such as Zappos.com, IMBD.com and Junglee.com has proved to be successful as well as a revenue generating step for the e-commerce giant (Amazon.com 2017). Weakness - Shrinking Margins: Owing to extensive delivery network as well as price wars, the margins of Amazon are shrinking, that is directing to losses (Hollensen 2015). - Tax Avoidance Issue: Amazon has attracted negative publicity on account of Tax Avoidance in nations such as U.S as well as U.K. Majority of the revenue is generated from different well established and traditional markets. - High level of debt: In different developing nations, the company Amazon is still striving to make the business profitable. This in turn can affect the overall profitability of the entire group leading to high level of debt (Foxall 2014). - Product Flops: The company Amazon launched the fire phone in the market of U.S, that turned to be a bog flop. In addition to this, Kindle fire also failed to pick up as intensely as Kindle did. This, several number of flop products created a dent in the pockets of Amazon (Amazon.com 2017). Opportunity - Backward Integration- Amazon introduced several in-house brands in diverse product categories. This also has helped the company to differentiate their offering and make profits in highly competitive e-commerce markets (Kotler et al. 2014). - Global Expansion: Expansion primarily in Asian as well as developing economies can help Amazon as there are several markets with low competition industries and are not saturated as the developed economies. - Introduction of physical stores outside U.S- By introducing physical stores outside U.S, Amazon successfully engaged with the brand, leading to increase in repeat purchases and increase in the base of the overall customer base. Threat - Low barriers of entry in the industry- Low barriers of entry affect the present players of the business since more and more corporation implies tough competition, stiff price wars, shrinking margins as well as losses leading to questioning of the sustainability of all the players (Miquel-Romero et al. 2014). - Government regulations: There is lack of clarity on different issues associated to the FDI in diverse multi brand retail. This can prove to be a big hurdle in the success of the e-commerce players in different developing countries (Amazon.com 2017). - Local Competition: There are several local players that acquire bites from the overall market share, thereby, making it hard for a big player such as Amazon to generate profits (Nordhielm and Depena-Baron 2013). Market Description: The chosen market for the consumer electronics products of the company is selected to be Pakistan. Market Size: Electronics can be considered to be worlds largest industrial sector and most productive consumer market that has an annual turnover of US$ 1.5 trillion. However, Pakistan lacks suitable technology as well as expertise to establish a viable industrial base in electronics sector, since only 3%is contributed by this sector. However, the consumer electronics market is anticipated to grow at an annualized average rate of about 13.3% to $3.3 billion during the year 2016. Market Leaders: The market leaders in the consumer electronics market in Pakistan include DWP Group Pakistan, Concentration in Market: In particular, concentration in market is essentially a function of the total number of firms and their respective shares of the entire production in a market (Meffert 2013). According to the reports published by the Business Monitor International, it can be said that the market of consumer electronics items in the area of Pakistan that takes into account computing devices, diverse audio video product, televisions, and mobile handsets is proposed to be of the value that is around $ 2 billion registered during 2012. However, this is predicted to rise to 3.3 billion during the year 2016, as per a newly released report. Distribution and Industry Growth: As per reports, the growth of the customer electronics market in Pakistan is primarily driven by enhanced infrastructure in information technology and greater availability of credit. The considerable potential of the market is presently low due to the presence of a huge grey market, existence of very weak rights over IP (intellectual property), unsteady economic as well as safety conditions along with feeble channels of distribution (Baker and Saren 2016). According to reports, computers account for 17% of the market and audio-visual account for 36%. Findings Explanation of the SWOT Table: Based on the SWOT analysis and analysis of the customer electronics market in Pakistan, it can be hereby said that the development of the market essentially depends on actions to decrease the overall influx of unlawfully imported TVs along with fake brand mobile receivers. Nevertheless, it is estimated that the overall development will be driven by improved infrastructure of information technology as well as higher availability of credit (Keller and Kotler 2015). SWOT analysis helps in understanding the fact that low barriers to entry in the Pakistan market can adversely affect Amazon. In addition to this, lack of clarity on matters related to FDI might unfavourably affect the success of the company. However, expansion of the company and distribution of the customer electronics products in the market of Pakistan can be said to be aligned with the global expansion strategy of the company. In addition to this, the customer orientation strategy can also he lp the company to develop the products (Baker and Saren 2016). Recommendations Target Market: The target market for the consumer electronic items of the company Amazon can be classified based on market segmentation variables as stated below: Demographics: Particular characteristics that can be commonly utilized in demographics include age, income, race, gender, marital status, occupation as well as education (Baker and Parkinson 2016). The management of the company Amazon might possibly target the specific market of male consumers aged between 18 years and 35 years, starting the college goers to professionals. Lifestyle as well as psychographics: Lifestyle as well as psychographics can be considered to be an effective approach that can put emphasis on different shared actions, interests as well as behaviours of specific customers (Eastman et al. 2015). The management might consider studying the interests, opinions, attitudes as well as values of customers. This can help in designing the products as per the tastes as well as preferences of the customers. Geographic: The new market of Pakistan can be classified as per the size, population, density as well as different climatic factors such as traits of geographic segmentation, together with region or else location. As per the results of market analysis, it can be hereby said that this market will continue to be a hotbed of especially future demand. Unlike the markets of the developed nations in the nation, where the sales of the customer electronic items are fuelled by innovation, the success of the company in Pakistan will be based on offering maximum number of features at low cost (Baker and Parkinson 2016). In addition to this, targeting the rural market can prove to be different from that of urban market. Behaviouristic: The management of the company Amazon can consider behaviouristic strategy of segmentation based on the interests or else experience with the company or else products. Particularly, advantages sought, utilization, loyalty, and outlook or else status of customers can be considered as the common characteristics. This factor can help the management of the company to target a very broad market seeking different advantages, namely economy, routine, luxury or else status (Eastman et al. 2015). In essence, targeting novel prospects can be considered to be distinct from the way of targeting brand-loyal clienteles. New Product Description Designed for the identified target market Relevant marketing mix variables Product: the product mix need to support the mission as well as vision statement of the company and thus need to consider continued expansion as well as diversification of products. Thus, the consumer electronic items of the company now need to include not just online retail but also a variety of other items that can address the needs of the market. Price: The management of the company can focus on the pricing strategy that a corporation can use in selling the products. In particular, the management of the company can use low prices as a method of attracting customers to the e-commerce websites as well as product offerings (Keller and Kotler 2015). However, the management of the company can consider the prices of the competitors as a basis for pricing of different Amazon Basics Products. Place: The management of the company can consider the official e-commerce websites, Amazon Books (physical stores) along with others in order to reach the e-commerce consumers. The annual Amazon Services Summit organized in different locations can enable the organization to reach potential clientele in the new market (Baker and Saren 2016). Promotion: This component of the marketing mix essentially involves specific strategies as well as tactics that a corporation can utilize to communicate with the target market (Nordhielm and Depena-Baron 2013). The strategies along with tactics that can be used in promotional mix as per the e-commerce business include advertising, different sales promotion, public relations as well as direct marketing. Customer Value Proposition: Customer Value provided by your new product The features of the customer electronic items offered by the company can provide the flexibility to choose the alternative that best meets the needs of the customers. The authorised service of the company can deliver high quality services both pre and post sales by the company. The wide distribution networks and transportation facilities of the company can prove to be an effective proposition that are valued by the customers (Baker and Saren 2016). Way the new product fits with the SWOT analysis: Justification of the choice of new product using at least one strategy (S-0, W-O) The customer electronics items can fit with the SWOT analysis. The cost leadership, customer orientation strategy, strong brand equity and effective delivery network that are considered to be strengths of the firm can be properly aligned with the new product development strategy of Amazon in the new market of Pakistan. The opportunities of the company Amazon include backward integration, global expansion and introduction of physical stores. In this case, strategy of worldwide expansion is also in line with the new strategy of the company to expand in the new emerging market base of Pakistan. Thus, the delivery of high quality consumer electronic products at low prices can be said to be an effective strategy that are said to satisfy the needs of the market (as analysed using SWOT). References Amazon.com. 2017. Robot Check. [online] Available at: https://www.amazon.com [Accessed 3 Aug. 2017]. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Baker, M.J. and Parkinson, S.T., 2016.Organizational Buying Behaviour: Purchasing and Marketing Management Implications. Springer. Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Eastman, J.K., Eastman, K.L., Gleim, M.R., Lawson, S.J., Robinson, S.G., Huang, L., Moore, R.L., Moore, M.L., Shanahan, K.J., Horky, A. and Mack, B., 2015. Marketing management. Foxall, G., 2014.Strategic Marketing Management (RLE Marketing)(Vol. 3). Routledge. Goworek, H. and McGoldrick, P., 2015.Retail marketing management: Principles and practice. Pearson Higher Ed. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Keller, K.L. and Kotler, P.T., 2015.Framework for Marketing Management. Pearson. Kotler, P., Keller, K.L., Ancarani, F. and Costabile, M., 2014.Marketing management 14/e. Pearson. Kotler, P., Keller, K.L., Brady, M., Goodman, M. and Hansen, T., 2016.Marketing management. Pearson Education Ltd.. Meffert, H., 2013.Marketing-Management: AnalyseStrategieImplementierung. Springer-Verlag. Miquel-Romero, M.J., Caplliure-Giner, E.M. and Adame-Snchez, C., 2014. Relationship marketing management: Its importance in private label extension.Journal of Business Research,67(5), pp.667-672. Nordhielm, C. and Depena-Baron, M., 2013.Marketing management: The big picture. Wiley Global Education.